TELECLASSES FOR PRINCIPAL MEMBERS

Waxcoach.com teleclasses show you the ins and outs integrated marketing and PR . Classes consist of 45 minutes of lecture and 15 minutes for questions. Any questions we don't get to will be answered on the waxcoach.com discussion board.

Upcoming classes You can take one class at a time, but for the best experience take part in all 12 weeks. Don't worry, you don't have to start with any particular class. Miss a class, you can make it up in the next session! Here are some of the classes where you'll learn how to be your own publicist from waxcoach.com.

Writing Press Releases

Learn how to write releases that will get noticed. Find out how to use media advisories to promote your event. Why journalists don't read releases and which ones they do. Understand the writing style that works for your particular industry.

Pitching

All media outlets need different kinds of pitches, also called queries. Learn how to get to the point FAST and why most people give out WAY too much information. Understand how to identify the unique hooks and angles of your product, service or book. Know when to follow up and how to get noticed.

Marketing Plans

Learn a simple process for writing out your marketing plan. You'll also get a template for a 12 month timeline to follow. This class will show you specific timing for certain things you need to do. You also learn the ins and outs of identifying your target audience and the best ways to reach that audience.

Meet the Broadcast Media

Most people fail at pitching the press because they don't know the media involved. How to target your best media outlets, learn what they want and when to pitch them. Hear from broadcast producers who will teach you the best way to get their attention. Learn how bookers and producers want to be approached. Understand how a strong media list will guide your efforts.

Meet the Print Media

You must read the publications you want to pitch. Learn how to pick the right ones and when to pitch them. Learn when to pitch editors and how to meet freelancers. Understand how publications work and get tips from a real magazine Executive Editor.

Pitching the Morning Shows

Dying to be on the Today Show? There's a lot to know before you try. How to develop a simple reel of your work. How to use local talk shows to gain practice. What the bookers are looking for and how to pitch segment ideas to producers.

New Media

The Internet is one of the best and most cost effective ways to promote your product, book or service. Learn how to pick the right platform for you. Understand when online advertising works and when it doesn't. Find out how to become an expert online. Understand email campaigns and hear from real Internet marketers.

Advertising

This is advertising 101 to teach you when it's time to start advertising. Learn why remnant advertising is so inexpensive and how to get ads created for next to nothing. Find out how to create an advertising budget and where to spend it. This introduction will clear away the mysteries of advertising online, print and broadcast.